Jointly Organised by:	Accredited by

Dates:   7 - 9 May 2008
Time:    9.00am to 5.00pm
Venue:  TLI-Asia Pacific Executive Learning Centre, NUS

The primary objective of this course is to create a framework for the account manager to apply in his or her daily work and a result build, maintain and grow successful customer relationships.

Key Account Development and Management tools and techniques can be applied across different business models and customer sectors. The participants will have the opportunity to apply the concepts learned to their unique business through application exercises and group work.
 

• Course Objectives
• Topics Covered
• Course Instructor
• Who Should Attend
• Course Fee & Discounts
• Registration & Enquiry
• Attendance & Certification

At the end of the course, participants will be able to:

• Apply the fundamental and critical elements of being an effective account manager including how to successfully manage the relevant duties and responsibilities required to build and maintain long-term business partnerships
   

• Apply the key principles of strategic account planning in order to develop long-term relationships and maximize opportunity
   

• Initiate cross-selling opportunities within the existing account portfolio and identify and pre-qualify potential new business wins
   

• Determine and implement a client’s requirements and identify the key elements of standard operating procedures
   

• Identify Key Performance Indicators (KPI) and Key Success Factors (KSF) in conjunction with clients
   

• Understand the communication and reporting requirements of a successful account manager
   

• Identify how to maintain service excellence and manage service issues on an exception basis
   

• Apply all of the learned skills during the Account Management and Development Workshop
   

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• Important Account Management Skills
   
• Roles and Responsibilities of an Account Manager
   
• Key Elements of Account Management
   
• Strategic Account Planning in International Transportation and Logistics
  • Understanding Your Customer’s Business
  • Account Profiling
  • Relationship Selection
  • Managing Profitability
  • Establishing an Action Plan
  • Creating and Communicating a Coaching Plan
     
• Ongoing Account Management and Communication
  • Implementation Overview and Operating Procedures
  • Key Performance Indicators (KPI) and Key Success Factors (KSF)
  • Exception Management and Service Excellence
  • Communication Protocols
  • Monitoring Performance
     
• Account Management and Development Workshop
   

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Gina Tay Director, Business Development Rasmussen & Simonsen International

Gina started her career in the logistics and transportation industry with FedEx. She was involved with the business development of the express, freight and logistics services. Prior to joining RSI, Gina was an Account Director with Exel Logistics based in Singapore and later Hong Kong. As an Account Director, Gina provided strategic and operational leadership to a global team to achieve growth in revenue and profits of a key account across all 3 regions and product lines. Over the years in the industry, Gina has won several internal and external awards in sales achievement and customer service excellence. Gina holds a BBA from the National University of Singapore, and a Diploma in Logistics and Distribution Management from NUS-Chartered Institute of Logistics and Transport. She has also completed the Singapore Institute of Management (SIM) Trainer Certification program.

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This course is designed for logistics and transport professionals involved in account management with responsibility to manage and develop business partnerships with key clients. This course is relevant to all types of outsourced logistics and transportation providers including ocean transportation, airfreight transportation, third party logistics providers and any individuals seeking to expand their understanding of the global logistics and transport industry.

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S$ 1300.00 per participant
 

1)	TLI - Asia Pacific Corporate Membership Discount:
	5% for Gold Members
	10% for Platinum Members
2)	Early-bird and group discount
	Please contact : info@r-sintl.com

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• Registration & Enquiry •

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This course is accredited by the Global Institute of Logistics.

The Logistics Institute-Asia Pacific and RSI will jointly issue a Certificate of Attendance to participants who attended at least 80% of the sessions.  Please make sure that the name you state in the registration form is the name you want reflected in the certificate.

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The organizer reserves the right to change / cancel any part of the event due to unforeseen circumstances. Venue may be subject to change.