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Date: |
4 - 6 November 2009 |
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Time: |
9.00 am - 5.00 pm |
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Venue: |
TLI-Asia Pacific Executive Learning Centre, NUS |
This workshop introduces the
concept of Services Supply Chains and focuses on Service Strategy and Service
Innovation. Workshop topics include an Introduction to services and supply
chains, service design and delivery considerations, blended services and
manufacturing supply chains, managing innovation in services, service supply
chain relationships, and the globally integrated service delivery network. This
workshop uses a variety of teaching techniques and methods including: class
presentations; discussions; and case analysis activities.
Learning Objectives
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At
the end of this course, you should be able to:
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Explain the elements that make up a
service supply chain
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Identify the key design decisions for
a service supply chain, and apply service design principles.
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Contrast the design and management of
product and service supply chains.
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Identify and examine Service
innovation.
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Illustrate the implementation of
regional and global service partnerships.
Intended Audience
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This
workshop is designed for the experienced supply chain management
professional and service delivery professional looking to expand his or
her understanding of service design and service innovation principles
with specific respect to Supply Chains.
Course Outline
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DAY 1 |
Part 1. Services supply chain introduction
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Seminar overview
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Objectives
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Benefits of applying supply chain principles
to services
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Services concepts
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Value chain
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Customer perceptions of service
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Product service mix
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Integrated delivery of products, services,
and solutions
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Supply Chain concepts
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Product/Service/Solution
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Delivering customer value
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Cross-functional operations
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Resource management
Part 2. Service strategy: Service design and
delivery
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Strategy conception
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Service strategy process
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Identifying the customer’s voice
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Dimensioning customer needs
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The service package
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Strategy
implementation
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Service process design
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Managing service resources
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Service delivery
Part 2a. Case: Service strategy development |
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DAY 2 |
Part 3. Service innovation: Managing and
organizing for service innovation
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Innovation process
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Service concept ideation
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Concept evaluation and selection
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Design, prototyping, and testing
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Commercialization and roll-out
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Organizing for innovation
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Sustaining innovation
Part 3a. Case: Applying service innovation strategies |
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DAY 3 |
Part 4. Managing global service partnerships
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Service supply chains
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Supply chain relationship models
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Developing relationships including
outsourcing
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Relationship satisfaction and success
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The globally integrated service supply chain
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The emergence of the global and regional
service network
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Service delivery centers
Afternoon Roundtable |
Course Instructors
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Eamonn Ambrose, BE, MBA
National Institute of Technology Management
University College Dublin |
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Eamonn is on the
academic staff of the National Institute of Technology Management (NITM)
in University College Dublin (UCD), and is active in teaching, research
and the business development activities of the Institute. Prior to
joining UCD, he was Engineering Director for Bristol Myers Squibb, and
was responsible for the design, installation and maintenance of process
plants for developing and manufacturing anti-cancer drugs. He also
worked as a consultant advising major multinationals and government
agencies in asset management and procurement process improvement.
Eamonn’s teaching activity within NITM includes design and delivery of
courses on Service Supply Chains, Supply Network Strategy, Operations
Management, and Quality Management. He is also involved in curriculum
development for the NITM on the MSc in Technology Management, and on
in-house executive programmes. A particular interest is the development
and delivery of Service Supply Chain programmes.
Eamonn is actively researching in the areas of supply chain management
and value chain optimisation. He on the leadership team of the IBM
Integrated Supply Chain Research Consortium, a group of supply chain
experts drawn from universities in the US, Europe and Asia, and is
currently working with IBM on a global study of supply chain
communication technology and relationship management.
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John Dischinger
Program Director
Integrated Supply Chain, IBM Corporation |
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John Dischinger is a Program Director currently responsible for
managing the global partnership relationships that the
Integrated Supply Chain has established with its key University
partners and overseeing a number of key programs and initiatives
associated with the development of Supply Chain talent in IBM.
Prior to this role, John served as Manager, Education & Training
for the Integrated Supply Chain and also served as Worldwide
Operations Support Manager for the Global Logistics function of
the ISC. He joined IBM in 1999 from Compaq Computer and Digital
Equipment Corporations where he served in a variety of Supply
Chain management roles including a 3 year international
assignment in Digital’s High Volume PC production operation in
Irvine, Scotland. He has over 20 years international experience
in Strategic Planning, Business Operations, Education &
Training, Service Delivery, and Sales leadership, all in the
High -Technology industry.
John has served on the Advisory Boards at the Center for
Advancing Business through Information Technology, Arizona State
University and the Supply Chain Management Center, India
Institute of Management, Bangalore, and the Research Strategies
Committee, Council of Supply Chain Management Professionals. He
holds a Master’s Degree in Education from Harvard University and
a Bachelors Degree (B.A.) in Psychology from Boston University.
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Prof. Morgan Swink
Professor and Eli Broad Legacy Fellow of Operations and Supply
Chain Management
Michigan State University |
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Morgan Swink is Professor and Eli Broad Legacy Fellow of Operations and
Supply Chain Management in the Department of Supply Chain Management at
Michigan State University. He teaches in areas of supply chain
management, project management, product development, and operations
strategy.
Dr. Swink’s research interests include product/process innovation,
operations strategy, and supply chain decision support systems. His
current research projects include studies of product/process complexity,
operations strategy, knowledge management and innovation practices, and
design-manufacturing integration in product development projects. Dr.
Swink has published articles in a variety of journals including the
Journal of Operations Management, Journal of Product Innovation
Management, Decision Sciences, European Journal of Operational Research,
International Journal of Operations and Production Management, Business
Horizons, Research-Technology Management, and the Journal of Engineering
Technology Management. He is currently Co-Editor in Chief for the
Journal of Operations management. He is also co-author of a digital,
print-on-demand operations and supply chain management text,
Value-Driven Operations Management: An Integrated Modular Approach, and
co-author of the forthcoming text, Managing Operations across the Supply
Chain.
Before becoming a professor, Dr. Swink worked for 10 years in
manufacturing and product development at Texas Instruments Incorporated.
The bulk of his work was in systems producibility engineering, where he
managed a team of manufacturing specialists who provided design
consulting for internal product development projects. During this time
he developed manufacturing design standards and methodologies for
implementing design-to-cost and design-for-manufacture principles on
product development programs and in product support operations.
Professor Swink holds a BS in Mechanical Engineering from Southern
Methodist University (83), an MBA from the University of Dallas (86),
and a Ph.D. in Operations Management from Indiana University (92). He
has won several awards for excellence in undergraduate and MBA teaching.
His experience in executive education includes workshops and seminars in
world-class manufacturing, project management, new product development,
manufacturing flexibility, and breakthrough thinking for productivity.
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Course Fee
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S$ 2,750.00
(individual module)
OR
S$ 2,500.00
(ECSCM Package) |
- Fees stated are exclusive
of prevailing taxes.
- 10 %
discount for Group of 3 and above.
- Certificate of Completion
will be issued to participants who have attained at least
75% course attendence.
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Registration &
Enquiries
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Please click here to register for the course.
For more details, please contact:
Ms. Elaine WU / Ms. GOH Mee Leng
The organizer reserves the right to change / cancel any part of the event due to unforeseen circumstances. Venue may subject to change.
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