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Date:

4 - 6 November 2009

Time:

9.00 am - 5.00 pm

Venue:

TLI-Asia Pacific Executive Learning Centre, NUS


This workshop introduces the concept of Services Supply Chains and focuses on Service Strategy and Service Innovation. Workshop topics include an Introduction to services and supply chains, service design and delivery considerations, blended services and manufacturing supply chains, managing innovation in services, service supply chain relationships, and the globally integrated service delivery network. This workshop uses a variety of teaching techniques and methods including: class presentations; discussions; and case analysis activities.
 

Learning Objectives ________________________________

At the end of this course, you should be able to:

  • Explain the elements that make up a service supply chain

  • Identify the key design decisions for a service supply chain, and apply service design principles.

  • Contrast the design and management of product and service supply chains.

  • Identify and examine Service innovation.

  • Illustrate the implementation of regional and global service partnerships.


Intended Audience
_________________________________

This workshop is designed for the experienced supply chain management professional and service delivery professional looking to expand his or her understanding of service design and service innovation principles with specific respect to Supply Chains.


Course Outline ____________________________________________

DAY 1

Part 1. Services supply chain introduction
  • Seminar overview
    • Objectives
    • Benefits of applying supply chain principles to services
  • Services concepts
    • Value chain
    • Customer perceptions of service
    • Product service mix
    • Integrated delivery of products, services, and solutions
  • Supply Chain concepts
    • Product/Service/Solution
    • Delivering customer value
    • Cross-functional operations
    • Resource management

Part 2. Service strategy: Service design and delivery

  • Strategy conception
    • Service strategy process
    • Identifying the customer’s voice
    • Dimensioning customer needs
    • The service package
  • Strategy implementation
    • Service process design
    • Managing service resources
    • Service delivery

Part 2a. Case: Service strategy development

DAY 2

Part 3. Service innovation: Managing and organizing for service innovation

  • Innovation process
    • Service concept ideation
    • Concept evaluation and selection
    • Design, prototyping, and testing
    • Commercialization and roll-out
  • Organizing for innovation
  • Sustaining innovation

Part 3a. Case: Applying service innovation strategies

DAY 3

Part 4. Managing global service partnerships

  • Service supply chains
    • Supply chain relationship models
    • Developing relationships including outsourcing
    • Relationship satisfaction and success
  • The globally integrated service supply chain
    • The emergence of the global and regional service network
    • Service delivery centers

Afternoon Roundtable

 

Course Instructors ____________________________________________

Eamonn Ambrose, BE, MBA
National Institute of Technology Management
University College Dublin


Eamonn is on the academic staff of the National Institute of Technology Management (NITM) in University College Dublin (UCD), and is active in teaching, research and the business development activities of the Institute. Prior to joining UCD, he was Engineering Director for Bristol Myers Squibb, and was responsible for the design, installation and maintenance of process plants for developing and manufacturing anti-cancer drugs. He also worked as a consultant advising major multinationals and government agencies in asset management and procurement process improvement.

Eamonn’s teaching activity within NITM includes design and delivery of courses on Service Supply Chains, Supply Network Strategy, Operations Management, and Quality Management. He is also involved in curriculum development for the NITM on the MSc in Technology Management, and on in-house executive programmes. A particular interest is the development and delivery of Service Supply Chain programmes.

Eamonn is actively researching in the areas of supply chain management and value chain optimisation. He on the leadership team of the IBM Integrated Supply Chain Research Consortium, a group of supply chain experts drawn from universities in the US, Europe and Asia, and is currently working with IBM on a global study of supply chain communication technology and relationship management.

 

John Dischinger
Program Director
Integrated Supply Chain, IBM Corporation


John Dischinger is a Program Director currently responsible for managing the global partnership relationships that the Integrated Supply Chain has established with its key University partners and overseeing a number of key programs and initiatives associated with the development of Supply Chain talent in IBM. Prior to this role, John served as Manager, Education & Training for the Integrated Supply Chain and also served as Worldwide Operations Support Manager for the Global Logistics function of the ISC. He joined IBM in 1999 from Compaq Computer and Digital Equipment Corporations where he served in a variety of Supply Chain management roles including a 3 year international assignment in Digital’s High Volume PC production operation in Irvine, Scotland. He has over 20 years international experience in Strategic Planning, Business Operations, Education & Training, Service Delivery, and Sales leadership, all in the High -Technology industry.

John has served on the Advisory Boards at the Center for Advancing Business through Information Technology, Arizona State University and the Supply Chain Management Center, India Institute of Management, Bangalore, and the Research Strategies Committee, Council of Supply Chain Management Professionals. He holds a Master’s Degree in Education from Harvard University and a Bachelors Degree (B.A.) in Psychology from Boston University.

 

Prof. Morgan Swink
Professor and Eli Broad Legacy Fellow of Operations and Supply Chain Management
Michigan State University


Morgan Swink is Professor and Eli Broad Legacy Fellow of Operations and Supply Chain Management in the Department of Supply Chain Management at Michigan State University. He teaches in areas of supply chain management, project management, product development, and operations strategy.

Dr. Swink’s research interests include product/process innovation, operations strategy, and supply chain decision support systems. His current research projects include studies of product/process complexity, operations strategy, knowledge management and innovation practices, and design-manufacturing integration in product development projects. Dr. Swink has published articles in a variety of journals including the Journal of Operations Management, Journal of Product Innovation Management, Decision Sciences, European Journal of Operational Research, International Journal of Operations and Production Management, Business Horizons, Research-Technology Management, and the Journal of Engineering Technology Management. He is currently Co-Editor in Chief for the Journal of Operations management. He is also co-author of a digital, print-on-demand operations and supply chain management text, Value-Driven Operations Management: An Integrated Modular Approach, and co-author of the forthcoming text, Managing Operations across the Supply Chain.

Before becoming a professor, Dr. Swink worked for 10 years in manufacturing and product development at Texas Instruments Incorporated. The bulk of his work was in systems producibility engineering, where he managed a team of manufacturing specialists who provided design consulting for internal product development projects. During this time he developed manufacturing design standards and methodologies for implementing design-to-cost and design-for-manufacture principles on product development programs and in product support operations.

Professor Swink holds a BS in Mechanical Engineering from Southern Methodist University (83), an MBA from the University of Dallas (86), and a Ph.D. in Operations Management from Indiana University (92). He has won several awards for excellence in undergraduate and MBA teaching. His experience in executive education includes workshops and seminars in world-class manufacturing, project management, new product development, manufacturing flexibility, and breakthrough thinking for productivity.

 

Course Fee ____________________________________________

S$ 2,750.00 (individual module) OR S$ 2,500.00 (ECSCM Package)
  • Fees stated are exclusive of prevailing taxes.
  • 10 % discount for Group of 3 and above.
  • Certificate of Completion will be issued to participants who have attained at least 75% course attendence.


Registration & Enquiries ____________________________________________

Please click here to register for the course.

For more details, please contact:

Ms. Elaine WU / Ms. GOH Mee Leng
Tel: (65) 6516 4842
Fax: (65) 6872 3072
Email: tliproed@nus.edu.sg

 

 

 

The organizer reserves the right to change / cancel any part of the event due to unforeseen circumstances. Venue may subject to change.

 

 

 
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